Take note: Snap’s promoting resources only publish audience gender data for “feminine” and “male” users, although the figures printed for these demographics don’t normally increase approximately the total consumer determine, so percentages proven in this article may not sum to 100%.
The organization’s often revised viewers quantities suggest that Fb Messenger’s advert attain in Hong Kong was such as 26.0 per cent of the total inhabitants In the beginning in the yr.
On the other hand, as we observed while in the Fb area over, changes during the audience arrive at figures revealed in Meta’s advert setting up resources do not always correlate with overall modifications in its platforms’ Lively consumer bases.
On a quarterly foundation, the company’s data also reveal which the sizing of Instagram’s advertisement viewers in Hong Kong remained unchanged involving Oct 2023 and January 2024.
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The amount of social websites end users in Hong Kong Firstly of 2024 was akin to 86.2 % of the total inhabitants, however it’s essential to stress that social media consumers may not represent special people (see our thorough notes on data to discover why).
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Observe: Google’s promotion means only publish viewers gender data for “feminine” and “male” people.
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Regardless of the cause of these anomalies although, we advise warning when analysing or interpreting X’s noted figures to be used by gender.